Social media handles, just like the names of movies, can make or break your internet presence. The term handle has been in use since the 1970’s when users of CB’s (Citizen’s Band radios) identified themselves by unique and colorful nicknames. When the internet became popular in the 1990’s, the term migrated online as a way for users to identify themselves. It was thus natural for users of social media to continue to use “handle” for their public username. (See a full definition and history of the term handles here: https://techterms.com/definition/handle )
The primary purpose of this blog post is to lay out a systematic approach for a new business to select outstanding social media handles that will serve you well over the entire life of your business. Changing a handle once you have been using it for a while is a long painful process that should be avoided.